1 | Brand Overview & Heritage — Why On Running Matters

Born in the Swiss Alps in 2010, On Running combines Swiss engineering, material science, and biomechanics to transform how people move.

Its mission: to ignite the human spirit through movement. Every product is designed to help wearers achieve "flow state" — where effort feels effortless and performance feels natural.

From Olympic medalists to weekend runners, On has become a global benchmark for precision, comfort, and sustainability.

The On Story — From Garden Hose to Global Icon

In 2010, athlete Olivier Bernhard experimented with pieces of garden hose to create a sole that combined cushioning with propulsion. Alongside Caspar Coppetti and David Allemann, he refined this idea into CloudTec® — hollow pods that cushion on landing and lock for take-off.

The prototype won the ISPO BrandNew Award the same year, launching On's global rise.

Key milestones:

2 | The Innovation Engine — Inside On's Technology

On develops all core systems in its Zurich Innovation Lab, where engineers and athletes co-design every product.

3 | Cultural Presence — Performance Meets Style

The Aesthetic — Performance Minimalism

On's design philosophy: function as form. Neutral palettes, clean geometry, and minimal branding.

This style has earned cultural recognition — Zendaya, Oprah, and Gisele Bündchen have all been spotted wearing On.

Proof Through Performance — Ambassadors & Integrity

On Athletics Club (OAC) — elite team including:

• Hellen Obiri — Boston & NYC Marathon champion
• Kristian Blummenfelt — Olympic triathlon gold medalist
• Chelsea Sodaro — Ironman World Champion

All claims verified through Impact Reports, Fair Labor Audits, and Carbotech AG life-cycle assessments.

4 | Beyond the Finish Line — Sustainability and Social Impact

On's sustainability framework is evidence-based and externally verified.

Key Results

• Carbon footprint per shoe: 13.2kg → 7.8kg CO₂e (2020–2024)
• 84% polyester and 92% polyamide from recycled sources
• All Tier-1 suppliers now use renewable energy

Circular Programs

• Cyclon™ — recyclable running shoe subscription.
• Onward™ — resale platform, 15,000+ pairs reused annually.
• CarryOn™ — free repair service (China pilot, 2024).

Community Initiatives

• Right To Run — 78 global programs supporting access to sport.
• Fair Labor Audits — 100% Tier-1 coverage.
• Living Wage Verified across all direct employees.

5 | The Collection — Engineered for Every Stride

Road Running

• Cloudmonster: Maximum cushioning for distance comfort.
• Cloudstratus: Dual-layer CloudTec® for support during marathon training.
• Cloudflow: Lightweight racing shoe trusted by elite athletes.

Trail Running

• Cloudultra: Durable ultra-distance shoe tested on UTMB courses.
• Cloudventure: All-terrain option for mixed-surface running.

Lifestyle & Urban

• The Roger Collection: Federer-designed leather silhouettes with minimal court styling.
• Cloudnova: Hybrid sneaker blending performance and streetwear.

6 | Your Perfect Fit — On Running Sizing Guide

On-Specific Sizing Advice

• Road: True to size; size up ½ for long distances.
• Lifestyle: Standard fit for everyday wear.
• Trail: Slightly narrow midfoot; wide feet go up ½ size.
• Racing: Performance fit; most runners size up ½.

How to Measure

1. Measure foot length in the evening when feet are slightly larger
2. Stand on a flat surface with heel against wall
3. Mark longest toe and measure heel-to-toe in centimeters
4. Compare to On's size chart (available in-store or online)

Fit Tips

• Allow approximately 1cm (thumbnail width) between longest toe and shoe end
• Your heel should feel secure without slipping
• Midfoot should feel snug but not restrictive
• If between sizes for road/lifestyle, go true to size
• If between sizes for trail/racing, size up for comfort

7 | Care & Maintenance — On Running Specific Care

Daily Care

• Remove insoles and air-dry after each use
• Wipe exterior with damp cloth to remove dirt
• Never leave in direct sunlight or hot car
• Alternate pairs to extend lifespan

Cleaning On Shoes

• Remove laces and insoles before cleaning
• Hand wash with lukewarm water and mild detergent
• Use soft brush for stubborn dirt on uppers
• Clean CloudTec® pods gently with soft cloth
• Never machine-wash or tumble-dry — damages materials and voids warranty
• Air-dry naturally away from heat sources
• Stuff with newspaper to absorb moisture and maintain shape

Waterproofing Trail Shoes

• Reapply waterproofing spray every 40–50 wears
• Use products recommended for technical running shoes
• Apply to clean, dry shoes following product instructions
• Allow to dry completely before wearing

Storage

• Store in cool, dry place away from direct sunlight
• Keep away from extreme temperatures
• Don't compress or stack heavy items on top
• Use shoe trees or stuff with paper to maintain shape

Expected Lifespan

• Road: 600–800km depending on running style and surface
• Trail: 500–700km (shorter due to harsher terrain)
• Lifestyle: 12–18 months with regular wear

When to Replace

• Visible wear on CloudTec® pods or outsole
• Loss of cushioning or responsiveness
• Upper material showing significant wear or separation
• Experiencing new aches or pains during runs

8 | Frequently Asked Questions

On Running Product Questions

Are On Running shoes sustainable?

Yes — recycled materials, renewable energy in production, and verified circular programs like Cyclon™ and Onward™.

Do they fit true to UK size?

Mostly yes. Trail and racing shoes fit tighter; lifestyle models fit standard. We recommend trying in-store or consulting our fit guide.

Can I recycle or return old pairs?

Yes — via Cyclon™ subscription service, Onward™ resale platform, or CarryOn™ repair service (availability varies by region).

Where are they made?

Vietnam (62%), China (28%), Europe (10%). All facilities are audited for ethical standards and fair labor practices.

How long do On shoes last?

Road shoes: 600-800km, Trail shoes: 500-700km, Lifestyle shoes: 12-18 months. Lifespan depends on usage, running style, and care.

Can I machine wash my On shoes?

No — machine washing damages materials and voids warranty. Hand wash only with lukewarm water and mild detergent.

Are On shoes good for wide feet?

Road and lifestyle models accommodate most widths at true to size. Trail models run slightly narrow in the midfoot — size up ½ if you have wide feet.

Do On shoes need a break-in period?

Minimal. Most runners find them comfortable immediately, but allow 2-3 runs to fully adapt to the CloudTec® cushioning system.

9 | Why OD's × On Running — The OD's Difference

Why Buy On from OD's Designer Clothing

• Authorized UK Stockist — 100% authentic, warranty-backed On products directly from official distribution.
• Expert Fitting Service — Our team provides personalized fit consultations and gait analysis to ensure you get the right shoe for your needs.
• Full UK Range — Complete selection for men and women across road, trail, and lifestyle categories.
• Aftercare Support — Questions about care, fit, or performance? We're here beyond the sale with expert guidance.
• Local Service — Real people, real expertise. No automated responses, no call centers — just knowledgeable staff who understand the product.
• Easy Returns & Exchanges — Try in-store or return unworn shoes within 30 days if fit isn't right.