Sweaty Betty Brand Guide
The OD's Guide to Sweaty Betty
Empowering Women Through Movement Since 1998
Status: Canonical Authority — Women's Activewear & Lifestyle Performance
Version: 2.0 | Reading Time: 12 minutes
1 | Brand Overview — Where Performance Meets Confidence
Sweaty Betty is the original British female-first performance brand — founded in Notting Hill (1998) by Tamara and Simon Hill-Norton to prove that technical sportswear could be empowering, flattering, and designed for women's bodies rather than adapted men's templates.
Long before athleisure became a term, Sweaty Betty made leggings an everyday uniform — from studio to street — reframing movement as confidence, not competition.
At OD's, Sweaty Betty completes our performance-to-lifestyle arc: Saucony for motion, On Running for innovation, and Sweaty Betty for self-expression.
Category: Premium Women's Active & Lifestyle Performance
Core Collections: Power Leggings • Zero Gravity Run • Super Soft Yoga • Explorer Travel • Nimbus Outerwear
Price Position: Upper-mid to Premium (£70 – £400)
Competitors: Lululemon • Alo Yoga • Nike Women Premium • Girlfriend Collective
OD's View: Sweaty Betty is engineered for real British life — drizzle, commutes, and multitasking — not Californian sunshine. It's luxury that moves.
2 | Heritage & Philosophy — The OG of Female-First Activewear
Philosophy: Empowerment through movement • Community over competition • Conscious innovation • Fashion meets function
Cultural Meaning: Before Lululemon hit the UK, Sweaty Betty normalised women wearing technical leggings in public — confidence redefined as strength.
3 | Craft & Technology — Performance with Purpose
Designed in London and tested across European labs on real bodies. Every fabric balances compression, comfort, and longevity.
Collection Highlights
- Power Legging — 4-way sculpting stretch; sweat-wicking; squat-proof; hidden pockets.
- Zero Gravity Run — Ultra-light Italian Lycra®; laser-cut; compression mapping; UV 40+.
- Super Soft Yoga — Brushed modal blend; buttery texture for slow sessions & rest.
- Explorer Travel — Crease-resistant technical jersey; multi-pocket utility.
- Nimbus Outerwear — Recycled shell & insulation; wind & rain protection for UK climate.
Fabric Engineering
| Fabric | Function | Responsibility |
|---|---|---|
| Power Stretch Polyamide Blend | Sculpting compression | Recycled content options |
| Italian Polyamide (Lycra®) | Run-ready precision | bluesign® certified |
| Modal & Bamboo Viscose | Yoga softness | Closed-loop processing |
| Recycled Polyester | Outerwear shells | Post-consumer sources |
| Organic Cotton | Lifestyle sweats | GOTS certified |
Design Philosophy: Fit tested across XXS–XXL; graded compression zones; waistbands that stay put.
4 | Culture & Community — Confidence in Motion
Sweaty Betty's voice belongs to real women — trainers, artists, teachers, mothers.
Media: Vogue UK, Elle, Women's Health, Guardian, Forbes, BoF
Campaigns: #IAmASweatyBetty — unedited bodies and movement
Studios & Events: Yoga collabs, charity runs, community workshops
Foundation: Grants for girls aged 11-16 to build confidence through sport
OD's Observation: Where others sell aesthetics, Sweaty Betty sells confidence. It's activewear for real life, not the photoshoot.
5 | Fit & Sizing — Engineered for Every Body
Range XXS–XXL (UK 6–20) with petite / regular / tall options.
Compression Index: Power = High • Zero Gravity = Medium-High • Super Soft = Low.
| UK | Alpha | Waist (cm) | Hips (cm) |
|---|---|---|---|
| 6 | XXS | 59 | 86 |
| 8 | XS | 64 | 91 |
| 10 | S | 69 | 96 |
| 12 | M | 74 | 101 |
| 14 | L | 79 | 106 |
| 16-18 | XL | 84 | 111 |
| 18-20 | XXL | 91 | 118 |
OD's Fit Guidance: Between sizes? Go up one; Power compression still sculpts. Petite (≤163 cm): 7/8 = full length. Outerwear true to size.
6 | Care & Aftercare — Preserve the Performance
Leggings & Bras: 30 °C gentle; inside-out; no softeners or dryer. Air-flat.
Outerwear (Nimbus): Technical detergent 30 °C; tumble low with dryer balls to reactivate DWR.
Yoga Knits: Cold wash; reshape damp; dry flat.
Storage: Fold waistbands; use Guppyfriend for microfibre control.
OD's Aftercare Tip: Heat kills elastane. If in doubt, air-dry.
7 | Responsibility — Conscious Movement
Planet: Recycled fibres across core ranges; renewable energy in UK ops; FSC packaging; circular pilots.
People: Female-majority team; equal-pay audits; inclusive design.
Foundation: Supports UK girls (11-16) to stay active & confident through schools & grants.
OD's Philosophy: Empowerment isn't branding — it's the business model.
8 | FAQs — Real Questions, Real Answers
Origin: Founded Notting Hill 1998 — UK HQ, ethical factories Europe & Asia.
See-through? No — every legging is squat-proof tested.
Longevity? 2-3 years regular wear if cared properly.
Sustainability? Progressive recycled content & impact reporting.
Men's range? No — female-first focus only.
9 | Why OD's × Sweaty Betty — Real Movement Meets Real Expertise
At OD's Designer Clothing, Sweaty Betty bridges performance and pleasure — kit you live in, not just train in.
Why Buy Through OD's
- Authorized UK Retailer — direct distribution
- Technical Fit Training — compression & inseam mapping
- Integrated Curation — Power → Nimbus → Sandbanks layering
- Aftercare Support — care products & repair guidance
- Authenticity Guarantee — official supply only
OD's Statement: Sweaty Betty proves performancewear can be beautiful, ethical & built for real women — OD's makes it personal.