Reprimo Brand Guide
Reprimo is a UK-born performance apparel label engineered for athletes who train, move, and live without compromise. As authorised UK stockists, we carry the full range — technical T-shirts, shorts, pants, windbreakers, quarter-zips, and hoodies — and this guide covers everything you need to know before you buy.
1 | Brand Overview — Performance with Purpose
Reprimo is a UK-born performance apparel label engineered for athletes who train, move, and live without compromise. Its range — technical T-shirts, shorts, pants, windbreakers, quarter-zips, and hoodies — balances stretch, durability, and a minimal aesthetic that transitions seamlessly from gym to street.
Core Philosophy
Function First
Design follows performance. Every seam, panel, and fabric choice serves a purpose — never decoration for its own sake.
Precise Athletic Fits
Built around real training movement. Tapered through the chest and thighs for a clean silhouette that doesn't restrict range.
Minimal Branding
Maximum performance, understated logos. The clothes speak through quality, not billboard graphics.
Attainable Price Points
Everyday reliability without the inflated premium. Serious performance gear accessible to serious athletes.
OD's View
Reprimo bridges Represent 247's aesthetic and Nike Tech's function — credible, understated, built to last.
2 | Materials & Construction — Engineered Precision
Primary Fabrics
Fabric Technologies
- Polyester-Elastane Blends: lightweight stretch + shape retention
- Quick-Dry Microfibres: moisture evacuation and breathability
- Pre-Shrunk Finish: maintains fit after wash
Construction Discipline
- Dual-needle reinforced seams
- Four-way stretch for multi-directional movement
- Flat-lock seaming to eliminate friction
- Ergonomic tapers for authentic athletic silhouettes
Category Highlights
T-Shirts
Stay-tuck hem, athletic taper. Designed to hold position during training without riding up.
Shorts & Pants
Elastic drawcord waistband, squat-proof thigh. Built for full-depth movement without restriction.
Outerwear
Lightweight shells, elastic cuffs, drop-tail coverage. Protects without adding bulk.
Tracksuit Sets
Co-ordinated jacket and pant/short combos. Gym-to-street in one matched outfit.
3 | Technical Features — Functional Innovation
Freedom of Motion
Gusseted zones + four-way stretch. Every panel is cut to move with you, not against you.
Moisture Control
Hydrophilic yarns wick sweat fast. Stays dry during high-output training sessions.
Durability
Abrasion-resistant panels, colourfast dyes. Holds up to daily training cycles without fading or pilling.
Comfort Engineering
Soft waistbands, tag-free necks, articulated sleeves. Removes every irritation point so you focus on performance.
Reprimo vs Competitors
More athletic taper than mainstream sportswear; cleaner, lighter, and less logo-driven than lifestyle brands — purpose built, not trend led.
4 | Culture, Athletes & Endorsements — Built in the Gym, Proven in the Cage
Reprimo's credibility is earned, not sponsored. It's trusted by fighters, trainers, and hybrid athletes who test apparel in real environments — not photo studios.
Key Athletes
Luke Riley — UFC Featherweight
Trains daily in Reprimo tees + pants for full-range mobility. Demands fabric that survives grappling and striking sessions.
Shem Rock — UFC Lightweight
Liverpool-based, embodies Reprimo's relentless, high-output ethos. Every training camp is a product test.
Nathan Fletcher — UFC Bantamweight
Showcases the brand's balance of durability and minimalism. Clean kit that performs under pressure.
Grassroots Ambassadors
PTs, MMA coaches, and CrossFit athletes across the UK. The brand is tested in real gyms, not curated influencer studios.
Cultural Identity
What Reprimo Stands For
- Every Stitch Has Purpose — durability over decoration
- Performance as Identity — clean, hard-working design
- Community over Celebrity — authenticity before influence
Reprimo represents the new British performance culture: hard-work realism, quiet confidence, functional design. Adopted by 10,000+ UK athletes, it's become a uniform for people who train seriously.
OD's Angle
OD's presents Reprimo within its Performance Crossover Edit — gear proven by professionals yet wearable daily. We feature real athletes in-store and online through:
- Training-day photo sets
- "Reprimo in Action" social reels
- Local gym collaborations and Q&As
Authentic performance beats influencer hype. Every Reprimo piece at OD's carries that credibility.
5 | Shop Reprimo at OD's — Real Stock, Real Prices
From new-season tracksuit sets to individual pieces, here's what's in stock now. Prices update live from our shop floor.
New Season — Tracksuit Sets
New Season — T-Shirt & Short Sets
Individual Pieces
Looking for More?
Browse our full Reprimo collection online or visit us at 44 Barrow Street, St Helens (Mon–Sat 9am–5pm) for expert fit advice.
6 | Sizing Hub — The Definitive Fit Reference
Quick Rules
- True-to-size for athletic builds
- Tapered through chest / thighs, flexible waist
- Smaller = compression fit; larger = comfort fit
- Pre-shrunk; will not change if washed correctly
Decision Matrix
| Priority | Choose |
|---|---|
| Compression / Training | Down 1 size |
| Relaxed / Everyday | Up 1 size |
| Broad Shoulders / Slim Waist | TTS (top), Down (bottom) |
| Height > 188 cm | Up 1 for length |
| Height < 170 cm | Down 1 |
| Muscular Thighs > 65 cm | Base on thigh not waist |
| Layering | Up 1 |
| Solo Wear | TTS or Down 1 |
Measurement Guide
How to Measure
- Chest — fullest part, tape under arms
- Waist — navel height, relaxed
- Inseam — crotch to ankle bone
- Thigh — 2–3 inches below crotch
Measure in the evening; compare with your best-fit garment for accuracy.
Core Size Tables
T-Shirts
| Size | Chest (cm) | Length (cm) | Sleeve (cm) | Fit Guide |
|---|---|---|---|---|
| XS | 99 | 70 | 22 | Slim build 165–172 cm |
| S | 104 | 71 | 23 | Athletic 170–178 cm |
| M | 109 | 72 | 24 | Standard 175–183 cm |
| L | 114 | 73 | 25 | Larger 180–188 cm |
| XL | 117 | 73 | 25 | Broad 185–193 cm |
| XXL | 119 | 74 | 26 | Tall 190 cm + |
Shorts
| Size | In-Leg | Waist Relax | Waist Ext | Thigh |
|---|---|---|---|---|
| S | 16 | 71 | 85 | 61 |
| M | 17 | 76 | 90 | 64 |
| L | 18 | 81 | 95 | 67 |
| XL | 19 | 86 | 100 | 70 |
| XXL | 20 | 91 | 105 | 73 |
Pants
| Size | In-Leg | Waist Relax | Waist Ext | Thigh |
|---|---|---|---|---|
| S | 71 | 71 | 85 | 59 |
| M | 72 | 76 | 90 | 62 |
| L | 73 | 81 | 95 | 65 |
| XL | 74 | 86 | 100 | 68 |
| XXL | 75 | 91 | 105 | 73 |
Windbreakers / Quarter-Zips
| Size | Chest | Length | Sleeve | Layer Fit |
|---|---|---|---|---|
| S | 106 | 69 | 63 | Over Tee |
| M | 111 | 70 | 64 | Light Layer |
| L | 116 | 71 | 65 | Over Hoodie |
| XL | 121 | 72 | 66 | Multiple Layers |
| XXL | 126 | 73 | 67 | Generous |
Sizing FAQs
Quick Answers
- Reprimo fits true-to-size for athletic builds
- Between sizes? Smaller = compression, larger = comfort
- Fabrics won't shrink; follow care rules
- Shorts/pants unlined; pair with compression
- Windbreakers + Quarter-Zips fit roomier
- Tall builds: L/XL provide 73–74 cm length
- Returns accepted within 14 days (unworn + tagged)
7 | Care Guide — Maintain Performance
Reprimo-Specific Care
Never
Use softener, bleach, high heat, or direct iron on logos. These damage stretch fibres and print adhesion permanently.
Always
Wash at 30°C, inside-out, hang-dry, store folded. This preserves elasticity and colour for the life of the garment.
By Category
- Tees / Hoodies: cold wash → hang-dry
- Shorts / Pants: close zips → cold wash → line dry
- Windbreakers / Quarter-Zips: close zips → hang on padded hanger
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| Loss of stretch | Softener / heat | Soak cool + air-dry |
| Odour build-up | Bacteria trap | Vinegar pre-soak 1:4 ratio |
| Colour fade | Hot wash / sun | Wash cold + shade dry |
| Pilling | Friction | Wash inside-out + fabric shaver |
Rotate garments + air between sessions for extended life.
8 | Authenticity & Warranty — Buy Safe, Stay Covered
OD's Guarantee
Official UK Reprimo stockist — 100% authentic, never grey-market. Every item sourced directly from Reprimo's UK distribution.
Warranty Coverage
- Stitch failure, faulty zips, material defects
- Excludes wear and tear, heat damage, softener use, accidents
Claim Process
- Contact OD's within 90 days with proof + photos
- Assessment within 48 hours
- Approved → exchange or refund
Returns
14 days from delivery. Unworn + tagged. Refund within 5 days of receipt.
9 | Sustainability & Responsibility — Function Meets Integrity
Reprimo's focus is longevity: fewer pieces, better made.
Sustainability Approach
- Durable construction = less waste
- Pre-shrunk fabrics reduce rejects
- No seasonal obsolescence — AW and SS lines interlock year-round
OD's stance: true sustainability is wear duration multiplied by care discipline. A garment that lasts three years because it's properly maintained beats a recycled garment that pills in three months.
10 | The OD's Difference — Why Buy From Us
- Authorised UK Stockist — Genuine, warranty-eligible Reprimo
- Expert Fit Guidance — Human support within 24 hours
- Easy Exchanges — Simple 14-day policy
- Care Continuity — Full aftercare kits + tutorials
- Performance Curation — We test before we stock
Pre-Purchase
Sizing advice, fit comparisons, live chat. Not sure which size or style? Ask us — we handle Reprimo daily and know how every piece fits across body types.
Post-Purchase
Care videos, warranty support, maintenance guides. Your purchase is the start of the relationship, not the end.
11 | Frequently Asked Questions
Does Reprimo fit true to size?
Yes, for athletic builds. Reprimo uses a tapered athletic fit through the chest and thighs. If you're between sizes, size down for a compression training fit or size up for relaxed everyday wear. Fabrics are pre-shrunk so the fit won't change after washing.
What fabrics does Reprimo use?
Primarily polyester-elastane blends with quick-dry microfibres. All fabrics feature four-way stretch for multi-directional movement, flat-lock seaming to eliminate friction, and a pre-shrunk finish that maintains fit after washing.
Can I use fabric softener on Reprimo clothing?
No. Fabric softener coats the fibres and destroys the moisture-wicking properties. It also degrades elastane over time, causing loss of stretch. Wash at 30 degrees inside-out with standard detergent and hang-dry for best results.
Who wears Reprimo?
Reprimo is worn by UFC fighters Luke Riley, Shem Rock, and Nathan Fletcher, along with PTs, MMA coaches, and CrossFit athletes across the UK. The brand is adopted by over 10,000 UK athletes who train seriously and demand functional apparel that performs under pressure.
Is OD's an authorised Reprimo stockist?
Yes. OD's Designer Clothing is an authorised UK stockist of Reprimo. Every item purchased from us is 100% authentic with full manufacturer warranty, sourced directly from Reprimo's UK distribution.
What is the returns policy for Reprimo at OD's?
Returns are accepted within 14 days of delivery. Items must be unworn with original tags attached. Refunds are processed within 5 business days of receiving the returned item. For exchanges, contact our team and we'll arrange the swap directly.
Does Reprimo cover warranty claims?
Yes. Warranty covers manufacturing defects including stitch failure, faulty zips, and material defects. It does not cover normal wear and tear, heat damage, softener damage, or accidental damage. Contact OD's within 90 days with proof of purchase and photos for assessment within 48 hours.