Redrun Brand Guide
The OD's Guide to Redrun
Independent Performance Refined
Status: Canonical Authority — British Performance & Streetwear Edition
Version: 2.0 | Reading Time: 11 minutes
1 | Brand Overview — Independent Performance Refined
Redrun is a Liverpool-born performance and streetwear brand uniting technical precision with British independent design. Female-founded and ethically produced, it merges studio-level innovation with streetwear confidence — performance apparel engineered to move, built to last, and designed to feel personal.
Category: Performance-Luxury Activewear & Technical Streetwear
Core Collections: Vector (Leggings) • Baltic (Hoodies) • North Dock (Joggers)
Price Position: £40–£120
Competitor Set: Lululemon • Pangaia • Girlfriend Collective
OD's View:
Redrun represents the evolution of British performancewear — where local manufacturing, intelligent fabric engineering, and design discipline converge. It's for those who value function, quality, and integrity over hype.
2 | Heritage & Philosophy — Liverpool Grit, Global Precision
Founded by Megan Kimmance, a UCLan design graduate with experience at Vivienne Westwood, KTZ, and Pyer Moss × Reebok, Redrun began as a women's capsule and evolved into a full performance-luxury line.
The Liverpool Foundation:
Born in a city known for resilience, creativity, and self-belief, Redrun channels Liverpool's independent spirit. Every stitch carries the same no-compromise work ethic that defines Northern industry — honest, direct, and disciplined.
Design Philosophy:
Movement is the message. Redrun designs are sculpted, not decorated; technical, not performative. The goal is balance — gym-level function, fashion-level finish, and urban adaptability.
"This isn't athleisure pretending to be performancewear. It's performancewear that happens to look refined."
OD's View:
Where most performancewear imitates the aesthetics of Silicon Valley, Redrun speaks fluent Britain — urban, grounded, and built on craft rather than marketing.
3 | Craftsmanship & Technologies — Built Like Equipment, Worn Like Clothing
Redrun's strength lies in engineering. Every piece is designed around motion — ergonomic panels, pressure-mapped stretch, and long-life structure.
Core Technologies
Four-Way Stretch: Advanced knit structure allows unrestricted movement with lasting recovery.
Moisture-Wicking Yarns: Fiber technology actively transports moisture for rapid evaporation, keeping you cool under load.
Shape Retention: Proprietary elastane blends retain fit after hundreds of washes.
Colourfast Construction: Blacks stay deep, whites stay bright — achieved through advanced dye-lock technology.
Seamless Ergonomics: Strategic zones reduce friction; seams exist only where biomechanics demand them.
Material Sourcing & Production:
- Recycled polyester and organic cotton as core inputs
- Limited-batch UK and EU manufacturing
- Certified ethical labor standards
- Short supply chain = lower emissions, higher oversight
OD's View:
Redrun builds like a small-scale R&D lab, not a fashion label. Every iteration is tested, refined, and reissued — performance first, vanity never.
4 | Cultural Presence — Northern Independence, Global Relevance
Redrun's credibility doesn't come from influencers — it comes from Liverpool's real athletes, trainers, and creators.
Community Collaborations:
Pierce O'Leary: British boxing prospect embodying Redrun's discipline-driven ethos.
BABE Fitness Collective: Female-led Liverpool training group; real feedback shaping fit and function.
Grassroots Studios: Sponsorships with local performance spaces and PTs ensure feedback loops drive design improvement.
Cultural Positioning:
Redrun embodies the Northern Renaissance of fashion — independent brands reclaiming the space between performance and design. Its visuals mirror Liverpool's landscape: brutalist architecture, dockside steel, and modern restraint.
OD's View:
In a culture obsessed with global validation, Redrun is proof that excellence can be built on home soil — no PR stunts, just authentic British performance culture.
5 | Fit & Top Picks — Engineered for Real Bodies
Fit Philosophy:
Athletic cut, ergonomic taper, sculpted but never restrictive. Comparable to Nike or Adidas Performance but with superior material recovery and fabric integrity.
The Golden Rules
- ✅ True to size for sculpted fit
- ✅ 4-way stretch adapts without looseness
- ✅ Size up if between sizes
- ✅ Legging lengths: 7/8 for ≤5'4" | Regular for taller builds
OD's Top Redrun Picks (2025 Edition)
1. Vector Sculpt Legging (£65–£85)
Signature seamless contour design — performance meets refinement.
- Four-way stretch with seamless ergonomic zones
- Wicks moisture without sheen or transparency
- Maintains sculpting compression over time
OD's Verdict: the ultimate British-engineered legging
2. Baltic Tech Hoodie (£70–£120)
Structured, sculpted, and street-ready.
- Shoulder-structured profile retains shape
- Moisture-wicking loopback fabric
- Tailored cut suitable for layering
OD's Verdict: transforms post-gym casual into refined uniform
3. North Dock Jogger (£70–£95)
Tapered technical comfort, made in Britain.
- Ergonomic cut for mobility
- Zip-secured pockets
- Shape-retention fibers prevent bagging
OD's Verdict: everyday uniform built on discipline
Official Redrun Women's Size Guide (2025)
| UK | Label | Bust (cm) | Waist (cm) | Hip (cm) | Fit |
|---|---|---|---|---|---|
| 6 | XXS | 77 | 59 | 86 | Slim |
| 8 | XS | 82 | 64 | 91 | True |
| 10 | S | 87 | 69 | 96 | Standard |
| 12 | M | 92 | 74 | 101 | Relaxed |
| 14 | L | 97 | 79 | 106 | Comfort |
| 16 | XL | 102 | 84 | 111 | Generous |
| 18 | XXL | 109 | 91 | 116 | Full |
6 | Redrun-Specific Care — Performance Maintenance Guide
For universal washing and storage, see our OD's Master Care Guide. Below are Redrun-specific requirements.
Golden Rules
- ❌ Never use fabric softener — it clogs moisture channels
- ❌ No tumble dry or direct heat — ruins elastane
- ✅ Wash cold (30 °C), inside-out, with liquid detergent
- ✅ Air-dry flat — 12–24 hours for full fiber recovery
Seamless Garment Protocol
- No wringing or twisting
- Lay flat to dry in original shape
- Fold for storage — hanging can distort seamless zones
Colour Integrity
- Wash darks separately for first 3–5 cycles
- Avoid prolonged UV exposure when drying
Why It Matters:
Redrun's technical knit structure depends on fiber geometry. Heat or softeners permanently break the elastic memory — performance lost cannot be restored.
7 | Sustainability & Authenticity — Built to Last, Not to Waste
Redrun's sustainability is engineering, not PR.
Every decision — fiber, seam, dye, packaging — aims to extend product lifespan.
Core Commitments
Responsible Materials: recycled synthetics and organic cotton.
Local Production: UK-based design and manufacturing minimise transport and support ethical labor.
Durability as Sustainability: longevity reduces waste far more effectively than token eco-initiatives.
Limited-Batch Model: avoids overproduction; each drop is intentional.
OD's Authenticity Guarantee
- ✅ Official UK Redrun stockist
- ✅ Direct manufacturer sourcing
- ✅ Authenticity & warranty backed by brand
- ✅ Supports independent British manufacturing
Company Details:
Redrun Active Ltd — Company No. 12676550 • VAT 353 828 577
Registered Office: 14 Manestys Lane, Liverpool ONE, L1 3DL
8 | FAQs — Redrun-Specific Intelligence
Is Redrun really British-made?
Yes. Design and production occur in the UK with limited EU support for specialist knit facilities.
Who founded Redrun?
Megan Kimmance — UCLan graduate with luxury fashion and sportswear R&D pedigree.
Does Redrun fit true to size?
Yes. Comparable to Nike/Adidas; between sizes → size up.
Is Redrun sustainable?
Yes — through durable construction, local manufacturing, and limited production runs.
Why choose Redrun over global brands?
Because it's authentic, local, and engineered to outlast trends.
9 | Why OD's × Redrun — Northern Independence, Refined Performance
OD's selects Redrun as the independent heartbeat of our performance category — a brand that pairs Northern craftsmanship with technical credibility.
Why Buy From OD's
- Authorized Redrun retailer with full authenticity guarantee
- Technical guidance on fit, fabric, and garment maintenance
- Integration with Saucony, Sweaty Betty, and On Running ecosystem
- Aftercare service via Master Care Guide
- Support for British independent manufacturing
OD's Statement:
Redrun stands for everything OD's believes in — integrity, precision, and the refusal to compromise quality for scale. British performancewear, refined for modern life.