P.E Nation Brand Guide
OD's P.E Nation Brand Guide
Performance Meets Street Style — The Australian Activewear Revolution
1 | Brand Overview — Why P.E Nation Still Matters in 2025
P.E Nation redefined active-streetwear by proving performance and fashion could coexist.
Founded in Sydney (2016) by Pip Edwards and Claire Greaves, the brand fused retro-sport nostalgia with advanced technical fabrics. Within two months of launch, it debuted at Mercedes-Benz Fashion Week Australia — selling out within hours.
In 2024 both founders stepped back from daily leadership, with the internal design team taking creative control. Edwards' final "RE/CREATION" collection marked a pivot toward monochrome minimalism and elevated tailoring. Despite the transition, production quality through partner Hotsprings and B Corp certification remains uncompromised.
Why it endures:
- Always Moving, Never Chasing ethos — versatility between studio & street
- Fashion-first performance design
- Inclusive 2XS-3XL sizing
- Transparent ethical manufacturing
- Authentic celebrity adoption (Hailey Bieber, Margot Robbie, Bella Hadid, Jessica Alba)
At OD's, our P.E Nation client is typically 25-45, values design and performance equally, and wants a smarter alternative to mainstream athleisure.
2 | Craftsmanship & Materials — Engineering for Performance
Every P.E Nation fabric is engineered for purpose. Through its partnership with Hotsprings (1993), the brand delivers technical innovation with ethical consistency.
Core Fabric Technologies
P.E LITE
Feather-light, quick-dry, four-way stretch; best for HIIT & running.
EVERYWEAR (Body Luxe)
Buttery-soft matte finish with light compression; ideal yoga/pilates wear.
P.E ULTIMATE COMPRESSION
Maximum hold for strength training; true compression, size up if needed.
STUDIO SOFT
Peached texture, low compression for unrestricted flexibility.
RECHARGE (Soft Luxe)
Brushed lounge fabric for travel & recovery.
SEAMLESS
Rib-knit comfort with zero chafe.
P.E PROTECT (Spray)
Windproof, water-resistant outerwear shell; signature Man Down jacket fabric.
Construction Details
Bonded seams, ergonomic panelling, gold YKK hardware, and increasing use of ECONYL® and recycled polyester guarantee durability without sacrificing aesthetics.
3 | Innovation & Performance — Move Your Way
Every P.E Nation collection is mapped to real-world movement.
| Activity | Ideal Fabric | Example Piece | Impact Level |
|---|---|---|---|
| Running / HIIT | P.E LITE | Frequency Legging, Stellar Bra | High |
| Strength Training | P.E ULTIMATE COMPRESSION | Grand Stand Legging | High |
| Yoga / Pilates | EVERYWEAR / STUDIO SOFT | Alignment Bra, Restore Legging | Low |
| Leisure / Travel | RECHARGE / SOFT LUXE | Recharge Sweats | Low-Mid |
| Outdoor Layering | P.E PROTECT (Spray) | Man Down Jacket | Weather-Resistant |
Compression gear provides sculpted support; seamless and studio fabrics prioritise fluid movement. All pieces undergo functional testing to maintain balance between fashion expression and athletic performance.
4 | Culture & Influence — From Sydney to the World
P.E Nation is a cultural export — not just a brand.
Co-founder Pip Edwards shaped the visual DNA: 90s colour-blocking, bold logos, and street-lux tailoring. The brand's shift to neutrals represents maturity, not dilution.
Celebrity Endorsement & Collaborations
Organically worn by Hailey Bieber, Bella Hadid, Khloé Kardashian, Margot Robbie, Jessica Alba, Rita Ora, and Vanessa Hudgens. Major collabs include ASICS, Reebok, H&M, and Ksubi — reinforcing both performance credibility and fashion relevance.
Cultural Impact
For many women, P.E Nation became the alternative to corporate athleisure: confident, functional, recognisable without logos screaming status. At OD's, it consistently attracts buyers seeking individuality over ubiquity.
5 | Sizing & Fit — Precision Matters
Rule 1: Leggings size up. Rule 2: Jackets size down.
- Compression Leggings: Tight by design; most customers size up one.
- EVERYWEAR / Seamless: True to size.
- Sports Bras: Low/medium = true; high impact = consider sizing up.
- Outerwear: Man Down series is deliberately oversized; most size down one.
- Agility Test Jacket: standard fit.
At OD's Fittings: we profile activity, compression preference, and styling intent before recommending size — ensuring performance without restriction.
6 | Care & Maintenance — Preserve the Performance
Technical fabrics require disciplined care.
- Cold wash ≤ 30 °C | Gentle cycle only
- No fabric softener — destroys elasticity
- Wash inside out with similar fabrics
- Air dry only — heat damages stretch
- Never iron prints or bonded seams
Common mistakes: bio detergents, mixing with fleece, or storing damp. Pro tip: use Nikwax Tech Wash for performance textiles.
7 | Responsibility & Sustainability — Certified Ethics in Motion
Transparency isn't a marketing angle — it's built into production.
P.E Nation manufactures with Hotsprings Ltd., an Australian Trusted Trader since 1993. Ethical accreditations:
- B Corp Certified
- Full Member of ETI (Ethical Trading Initiative)
- SEDEX Audited Supply Chains
- Alignment with UN Guiding Principles on Human Rights and ILO core conventions
Key initiatives:
- "We Care: We Listen" worker grievance programme
- Tier 1 supplier transparency online
- Living-wage and gender equality remediation projects
For OD's clients, that means every garment is traceable, fair, and built to last — ethics you can literally wear.
8 | Authenticity & Warranty — Buy With Confidence
OD's Designer Clothing is an authorised UK retailer sourcing directly from P.E Nation's official distribution.
All products include original tags, authentic codes, and manufacturer guarantee. Standard returns policy = 30 days; size exchange = 60 days. Outerwear and compression garments carry a 12-month manufacturer defect warranty.
Important: Buying through unverified resellers voids warranty and ethical chain assurance.
9 | The OD's Difference — Expert Guidance Meets Real Life
We curate P.E Nation for real performance — not photo ops.
- Expert Sizing: We've fitted hundreds of clients across every fabric.
- Climate-tested Selection: We choose pieces that work for UK conditions (Liverpool rain included).
- Ethical Transparency: We only stock from verified supply chains.
- Long-term Support: Lifetime fitting advice and care guidance.
| Feature | OD's | Online Direct | High Street |
|---|---|---|---|
| Expert fit consultation | ✅ | ❌ | ❌ |
| Fabric education | ✅ | ❌ | ❌ |
| Curated range | ✅ | Full catalogue | Limited |
| Free size exchange (60 days) | ✅ | 30 days | Varies |
| UK aftercare support | ✅ | ❌ | ✅ |
Customer Voices
"Finally, activewear with personality." — Emma R., Manchester
"The Man Down Jacket is worth the hype." — Sarah L., Liverpool
"Sizing guidance saved me from a return." — Rachel K., Chester