UGGplush Explained

In brief: UGGplush is a soft, plush lining material developed by UGG that blends repurposed wool with other fibres, including recycled polyester and TENCEL Lyocell, a wood-based fibre made in a closed-loop process. The aim is to deliver the cosy, cushioned feel UGG is known for while using more sustainable, renewable and recycled inputs in place of some virgin materials.

What is UGGplush?

UGGplush is a proprietary lining and comfort material created by UGG to deliver its signature soft, cushioned feel using a more sustainable blend of fibres. Instead of relying solely on virgin wool or sheepskin, UGGplush combines repurposed wool with other carefully chosen fibres to create a plush, warm surface against the skin. It appears in the linings and footbeds of UGG products where that soft, enveloping comfort matters most. The goal is to keep the cosy hand-feel customers expect from UGG while reducing the use of new raw materials in favour of recycled and renewable alternatives.

What goes into UGGplush

UGGplush is a blend of fibres chosen for both comfort and sustainability. It uses repurposed wool, recovered fibre rather than newly shorn wool, combined with recycled polyester and TENCEL Lyocell. TENCEL Lyocell is a fibre made from wood pulp, produced in a closed-loop process that recovers and reuses the water and solvents involved, which makes it one of the more environmentally responsible fibres available. Bringing these together gives UGGplush its soft, plush texture while lowering the proportion of virgin material used. The exact balance of fibres is part of UGG's design, tuned to keep the comfort high and the environmental impact lower.

The sustainability thinking

UGGplush is part of UGG's broader effort to make its products with more responsible materials. By using repurposed wool and recycled polyester, it diverts and reuses fibre that might otherwise go to waste, and by including TENCEL Lyocell it brings in a renewable, wood-based fibre made with a low-impact process. Compared with using only virgin wool, this blended approach is designed to reduce the water, energy and carbon involved in making the material. For customers who love the comfort of UGG but want a more sustainable choice, UGGplush is one of the ways the brand is trying to deliver both at once.

How it feels to wear

The whole point of UGGplush is comfort. It is engineered to be soft, warm and cushioned underfoot and against the skin, keeping the cosy, indulgent feel that UGG is famous for. Because it blends wool with other fibres, it offers wool's natural warmth and softness alongside the practical benefits of the added materials. In wear, the aim is that you should simply experience the usual UGG softness and warmth, without needing to think about the sustainability story behind it. The sustainable credentials sit quietly inside a material designed first and foremost to feel good.

UGGplush at OD's Designer Clothing

At OD's Designer Clothing we stock UGG, including styles that use the brand's softer, more sustainable comfort materials. UGGplush is a good example of UGG trying to keep its trademark cosiness while moving towards recycled and renewable fibres. We offer next-day delivery and free click and collect, and customers in the North West are welcome to visit our St Helens store to feel the softness and try styles on in person.