UGGpure Explained

In brief: UGGpure is a material made by UGG from repurposed wool, used to line and cushion many of its products in place of natural sheepskin. The wool is recovered fibre rather than freshly shorn from animals, which reduces waste and the use of virgin wool. It is woven to give the soft, plush, sheepskin-like feel UGG is known for, and is one of the largest single fibres the brand uses across its range.

What is UGGpure?

UGGpure is a proprietary material developed by UGG, made from repurposed wool. The brand uses it to line, cushion and add softness to many of its products, often in place of natural sheepskin. The key idea is that the wool is repurposed, meaning it is recovered fibre rather than wool freshly shorn from animals specifically for the product. By making use of wool that would otherwise go unused, UGGpure lets UGG deliver its trademark plush comfort while reducing waste and the demand for virgin material. It has become one of the most widely used single fibres across the UGG range.

How repurposed wool works

The defining feature of UGGpure is that it is made from repurposed, rather than newly produced, wool. Rather than sourcing fresh wool for every product, UGG uses recovered wool fibre and works it into a soft, dense material. This repurposing approach reduces waste by giving existing fibre a useful second life, and lessens the reliance on virgin wool. The result is a material with much of the natural warmth and softness of wool, but with a more responsible sourcing story behind it. For a brand built on cosy, sheepskin-style comfort, finding a way to deliver that feel with repurposed fibre is a meaningful step.

A sheepskin-like feel

UGG built its reputation on the plush, enveloping softness of sheepskin, and UGGpure is designed to recreate that feel. The repurposed wool is worked into a surface that mimics the soft, dense, cushioned texture of natural sheepskin, so it can be used to line boots, slippers and other products where that indulgent comfort is the whole point. In wear, it provides the warm, soft, against-the-skin feel customers expect from UGG. This lets UGG offer the comfort it is known for in more of its range, including in places and price points where full natural sheepskin might not be used.

Why UGG uses it

UGGpure serves two purposes at once: comfort and responsibility. On comfort, it delivers the soft, warm, plush feel that defines the brand, in a material UGG can use consistently across many products. On responsibility, using repurposed wool reduces waste and the use of virgin material, supporting UGG's wider move towards more sustainable sourcing. As one of the largest single fibres the brand uses, UGGpure is central to how UGG balances its signature comfort with a lower-impact approach to materials, making it a quietly important part of many of the products customers love.

UGGpure at OD's Designer Clothing

At OD's Designer Clothing we stock UGG, including many styles lined and cushioned with UGGpure repurposed wool. It is a big part of why UGG products feel so soft and warm, delivered in a way that makes better use of material. We offer next-day delivery and free click and collect, and customers in the North West are welcome to visit our St Helens store to feel the plush comfort and try styles on in person.