HUGO is the urban-casual label from the BOSS Group — a distinct brand with its own identity since the 2021 rebrand.
Also browse: HUGO Men's · HUGO T-Shirts · HUGO Sweatshirts & Hoodies · HUGO Active · HUGO Footwear
The range at OD's covers the full HUGO casual wardrobe — graphic and plain tees in cotton jersey, overhead and zip-through sweatshirts, performance-jersey active pieces from the HUGO Active line, and clean-line trainers built for everyday wear. Sizing follows European conventions and the cut runs slim in the body; if you're between sizes, size up for the relaxed silhouette the brand is known for. As an authorised UK stockist we carry current-season stock with free delivery on orders over £50.
HUGO and BOSS are two separate brands within the BOSS Group. BOSS focuses on premium tailoring and smart-casual wardrobe essentials, while HUGO is positioned as the younger, more urban-casual label — oversized fits, bold wordmark branding and a streetwear-adjacent aesthetic. They were formally split into distinct brands in 2021.
HUGO uses European sizing and the cut is generally slim through the body. If you are between sizes, we recommend sizing up, particularly on sweatshirts and outerwear where the relaxed silhouette is intentional.
HUGO Active is a performance-jersey sub-line using recycled fabric constructions with moisture management properties. The pieces are designed to move from gym to street without changing — functional enough to train in, clean enough to wear out after.
Yes. OD's Designer Clothing is an authorised UK stockist of HUGO, carrying current-season pieces direct from the brand.
We offer free standard delivery on all UK orders over £50. Express options are available at checkout.
HUGO is the urban-casual label from the BOSS Group — a distinct brand with its own identity since the 2021 rebrand.
Also browse: HUGO Men's · HUGO T-Shirts · HUGO Sweatshirts & Hoodies · HUGO Active · HUGO Footwear
The range at OD's covers the full HUGO casual wardrobe — graphic and plain tees in cotton jersey, overhead and zip-through sweatshirts, performance-jersey active pieces from the HUGO Active line, and clean-line trainers built for everyday wear. Sizing follows European conventions and the cut runs slim in the body; if you're between sizes, size up for the relaxed silhouette the brand is known for. As an authorised UK stockist we carry current-season stock with free delivery on orders over £50.
HUGO and BOSS are two separate brands within the BOSS Group. BOSS focuses on premium tailoring and smart-casual wardrobe essentials, while HUGO is positioned as the younger, more urban-casual label — oversized fits, bold wordmark branding and a streetwear-adjacent aesthetic. They were formally split into distinct brands in 2021.
HUGO uses European sizing and the cut is generally slim through the body. If you are between sizes, we recommend sizing up, particularly on sweatshirts and outerwear where the relaxed silhouette is intentional.
HUGO Active is a performance-jersey sub-line using recycled fabric constructions with moisture management properties. The pieces are designed to move from gym to street without changing — functional enough to train in, clean enough to wear out after.
Yes. OD's Designer Clothing is an authorised UK stockist of HUGO, carrying current-season pieces direct from the brand.
We offer free standard delivery on all UK orders over £50. Express options are available at checkout.
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