Underwear Brand Technologies
Each brand we stock brings its own approach to underwear, from clean designer cottons to premium denim-house detailing. This hub explains how the brands in our range build their underwear, so you can match a maker to the look, fit and fabric you want.
Designer and smart
BOSS Underwear
BOSS builds clean cotton-blend underwear with logo waistbands.
What it is
BOSS underwear uses soft stretch-cotton blends with a fitted cut and signature branded waistband.
Why it matters
It suits a smart, everyday wardrobe with a refined, understated designer finish. Browse BOSS socks and underwear (/collections/mens-boss-socks-underwear).
Paul Smith Underwear
Paul Smith brings British design and signature colour to underwear.
What it is
Paul Smith underwear pairs quality stretch cotton with the label's distinctive stripe and colourful, considered detailing.
Why it matters
It suits those wanting a designer pair with character and a bold branded waistband. Browse Paul Smith underwear (/collections/mens-paul-smith-underwear).
Premium and lifestyle
True Religion
True Religion brings its denim-house identity to vests and underwear.
What it is
True Religion pieces carry the brand's bold, premium American styling across soft cotton vests and underwear.
Why it matters
It suits a lifestyle wardrobe wanting a recognisable, statement label. Browse True Religion vests (/collections/womens-true-religion-vests).
Frequently asked questions
Who makes the best smart-casual underwear?
BOSS and Paul Smith both build premium stretch-cotton underwear with branded waistbands. BOSS leans clean and understated, while Paul Smith adds signature stripe and colour detailing for more character.
What underwear does BOSS make?
BOSS underwear uses soft stretch-cotton blends with a fitted cut and a signature branded waistband, giving a refined, understated designer finish that suits a smart everyday wardrobe.
Which brand makes statement underwear and vests?
True Religion brings its bold, premium denim-house styling to soft cotton vests and underwear, making it the choice for a lifestyle wardrobe wanting a recognisable, statement label.