UBR Brand Guide
OD's UBR Brand Guide
The Über Jacket
1 | Brand Overview — The Über Jacket
UBR (pronounced "Uber") is a Norwegian outerwear brand founded in Oslo in 2009 by Dag Even Tresselt, creating jackets that combine expedition-grade weatherproofing with tailored silhouettes—the definitive one-jacket solution for urban professionals.
The name stems from the German über—"above, beyond"—defining the brand's mission to transcend the boundary between technical performance and city tailoring. Born from a single idea: one jacket that performs like mountain gear but looks like bespoke tailoring.
Category Definition
Tailored Technical Outerwear—combining full storm protection (waterproofing, windproofing, insulation) with a silhouette suitable for the boardroom.
Brand Positioning
UBR is the antithesis of logo-heavy outerwear. Luxury achieved through intelligent engineering, not noise. Storm-proof, weightless, and understated—designed for professionals who prioritize competence over ostentation.
Price Positioning: UK retail range approximately £475–£1,050 (core to premium lines), with limited edition Savile and Delta models occasionally exceeding £1,200. This positions UBR between Arc'teryx Veilance (performance minimalism) and Canada Goose (heritage warmth luxury), combining technical credibility with refined silhouettes.
2 | Heritage & Philosophy — Born in Norway
Conceived in Oslo and engineered for ice-cold winters and rain-soaked summers, UBR embodies the Nordic principle of functional minimalism—every seam, magnet, and vent serves performance, never decoration.
Design DNA
Purpose Over Decoration
Every element serves a performance function. No superfluous branding or ornamental details. The aesthetic philosophy: if it doesn't contribute to warmth, weather protection, or mobility, it doesn't belong on the jacket.
Clean Architecture
Scandinavian simplicity with hidden technical sophistication. Form follows function. The visual language is minimal, but the engineering beneath the surface is complex and considered.
Dual Heritage
The design language fuses Savile Row precision (tailored silhouettes, clean lines, refined proportions) with Arctic pragmatism (expedition-grade weatherproofing, extreme-condition performance).
UBR's aesthetic is influenced by industrial design, architecture, electronics, and performance automotive engineering—not fleeting fashion trends. The constant goal: full storm protection in a tailored cut that transitions seamlessly from mountain to metropolis.
Philosophy Statement: "Luxury is comfort made functional." Each jacket is engineered to mature with its wearer, intended for years of daily use rather than seasonal replacement. The brand rejects trend cycles in favor of timeless design and enduring performance.
3 | Craftsmanship & Technologies — The Science of Comfort
UBR engineers garments using a proprietary technology stack designed for warmth, mobility, and lightness, with each innovation solving a specific performance challenge inherent in conventional outerwear.
Technology Matrix
| Function | Technology / Material | Specification / Role |
|---|---|---|
| Weatherproofing | Regulator™ Membrane | 20,000mm waterproof / 20,000g 24h breathability—silent, flexible, windproof barrier |
| Insulation (Down) | White Heat™ Construction | Patented sealed-channel system eliminating cold spots and down leakage |
| Insulation (Synthetic) | PrimaLoft® Innovation | Lightweight insulation retaining warmth when wet |
| Mobility | Regulator™ 4-Way Stretch | Athletic flexibility without altering silhouette |
| Closures | Automagnetix™ System | Hidden magnetic storm-flap closure; automatic, seamless operation |
| Hardware | Black OPS™ YKK Grade | Military-grade components ensuring durability |
| Surface Finish | DWR Coating | Durable Water Repellent finish (re-activatable with heat/products) |
| Weight Class | Exceptional Lightness™ | Range approximately 280g (Sonic models) to 1,100g (Titan Parka) |
Key Innovations Explained
Regulator™ Membrane
The core of UBR's weather protection. This proprietary dynamic membrane is 100% waterproof (20,000mm rating) and windproof while maintaining 20,000g/24h breathability. Unlike many technical membranes that crackle and stiffen in cold, Regulator™ remains silent and flexible, moving naturally with your body.
The breathability rating allows moisture vapor generated by body heat to escape while blocking external water—preventing the clammy interior that plagues cheaper waterproof jackets.
White Heat™ Down Construction
Traditional down jackets use baffles (stitched channels) that create cold spots where stitching penetrates both inner and outer layers. UBR's patented White Heat™ system weaves premium goose down into sealed channels, eliminating external baffle stitching entirely.
This prevents:
- Cold spots at stitch lines
- Down migration and leakage over time
- Quilted bulk that compromises tailored silhouette
Result: Maximum warmth with minimal volume, creating sharp lines impossible with conventional down construction.
Automagnetix™ Closure System
Powerful rare-earth magnets hidden within the storm flap provide automatic, seamless closure. The system is faster and more intuitive than snaps or velcro, with no exposed hardware to catch, break, or freeze. In freezing conditions when gloved hands struggle with zippers, the magnetic closure is effortless.
Regulator™ 4-Way Stretch
Traditional waterproof fabrics restrict movement, creating stiffness that compromises comfort and professional appearance. UBR's stretch-integrated shell fabric provides athletic flexibility in all directions (vertical, horizontal, and diagonal) while maintaining weatherproof integrity and structured silhouette.
Result: Jackets that are warmer, lighter, and sharper than conventional outerwear—technical performance without aesthetic compromise.
4 | Cultural Presence — The Uniform of Competence
UBR avoids paid endorsements but has become the uniform of competence—chosen by professionals who prioritize engineering over ostentation, recognized by those who understand the difference between luxury and logo.
Organic Adoption
The Football-Manager Phenomenon
UBR parkas have gained significant visibility as the unofficial outerwear of Premier League touchlines. Erik ten Hag and Pep Guardiola have been photographed wearing UBR parkas during matches (documented in UK press imagery via GQ and specialist menswear publications including Slowtempo), demonstrating the brand's reputation among elite managers who require jackets that perform on freezing sidelines while maintaining professional appearance.
This organic adoption—without sponsorship deals—has become the brand's most credible endorsement.
Professional Demographics
UBR is commonly worn by Scandinavian executives, architects, and financial professionals across Oslo, Stockholm, and London. The brand appeals to individuals who value technical excellence and discretion—those who understand construction quality and material science rather than relying on logo recognition for validation.
Cultural Positioning
UBR represents the "quiet luxury" aesthetic before the term became fashionable: technical understatement, competence, and precision. The brand signals insider knowledge—recognized by professionals who appreciate engineering sophistication rather than conspicuous branding.
5 | Top Picks & Fit — Scandinavian Precision
For universal sizing guidance and how to measure yourself, see our Master Size Guide. Below are UBR's official size charts and product-specific fit notes.
The Golden Rules
- UBR fits true to size for a tailored, modern profile
- Silhouette is engineered to layer over shirt or light knitwear
- Do not size down—the fit is precise and deliberate
- Size up if: layering over suit jackets, thick jumpers, or prefer relaxed fit
- Regulator™ 4-way stretch eliminates stiffness while maintaining structure
- Shorter models (bomber proportions) have less layering room
OD's Top 5 UBR Picks—Curated for UK Conditions
1. Regulator Parka (≈ £695)
Best For: The ultimate all-rounder for UK commute, business travel, and weekend wear
Why OD's Rates It: This is UBR's most versatile model—fully waterproof Regulator™ membrane (20,000mm rating), insulated with PrimaLoft® synthetic fill for consistent warmth in damp UK conditions, and tailored precisely to wear over suits without bulk. The Automagnetix™ magnetic closure is intuitive with gloved hands.
Sizing Note: True to size for wearing over shirt/light knitwear. Size up one size if regularly layering over blazers or suit jackets.
Key Tech: Regulator™ waterproof membrane, PrimaLoft® synthetic insulation, Automagnetix™ magnetic closure, 4-way stretch mobility
UK Weather Performance: Excels in rain, wind, and temperatures 0-10°C. PrimaLoft® maintains warmth even when damp from extended rain exposure.
2. Titan Parka (≈ £950)
Best For: The coldest UK winter days, travel to Scandinavia, and individuals who feel cold easily
Why OD's Rates It: UBR's warmest parka, engineered for extreme cold without the bulk of expedition jackets. The White Heat™ sealed-channel down construction provides exceptional warmth-to-weight ratio with a sharp, non-quilted silhouette.
Sizing Note: True to size; designed to accommodate substantial layering underneath including thick knitwear or mid-layers.
Key Tech: White Heat™ patented down construction, Regulator™ membrane, extended length cut, premium goose down (RDS certified)
UK Weather Performance: Handles temperatures -10°C to +5°C comfortably. Exceptional for dry cold; if facing wet conditions, consider Regulator Parka's synthetic insulation instead.
3. Sonic Down Jacket (≈ £575)
Best For: Travel, transitional seasons (spring/autumn), high-performance layering piece, packable warmth
Why OD's Rates It: Incredibly lightweight (approximately 280-400g) and packable, yet exceptionally warm thanks to White Heat™ construction. Compresses into its own pocket, weighs almost nothing in luggage, but provides serious insulation when needed.
Sizing Note: Tailored fit designed for close layering. Size up if you prefer more relaxed fit or plan to wear over thick knitwear.
Key Tech: White Heat™ down, ultralight construction, packable design, minimal weight without sacrificing warmth
UK Weather Performance: Ideal for 5-15°C as standalone, or as layering piece under waterproof shell for sub-zero conditions. Not waterproof (lacks Regulator™ membrane).
4. Redox Parka (≈ £795)
Best For: Modern, technical aesthetic with full storm protection; those who prefer slightly more "technical" look than classic Regulator
Why OD's Rates It: Combines full Regulator™ waterproof membrane with PrimaLoft® insulation in a silhouette that leans slightly more toward technical/outdoor aesthetic while maintaining professional wearability.
Sizing Note: Regular fit, true to size. Accommodates layering over business shirts and light knitwear.
Key Tech: Regulator™ membrane, PrimaLoft® insulation, Automagnetix™ closure, technical panel construction
UK Weather Performance: Equivalent to Regulator Parka in weatherproofing and warmth (0-10°C optimal range). Choice between Regulator and Redox is primarily aesthetic preference.
5. Bolt Jacket (≈ £575)
Best For: Sharp, minimalist alternative to traditional bomber jacket; smart-casual wear; unpredictable British weather
Why OD's Rates It: A fully waterproof, lightly insulated bomber-style jacket that bridges the gap between technical outerwear and contemporary casual wear. Perfect for professionals who want weather protection without parka length.
Sizing Note: Tailored bomber fit. Size up if you have broad shoulders or prefer less fitted silhouette. Not designed for layering over blazers.
Key Tech: Regulator™ waterproof membrane, light insulation, bomber silhouette, city-focused design
UK Weather Performance: Best for 5-15°C with light to moderate rain. More about style + function balance than extreme weather protection.
Size Conversion & Body Measurements
| EU Size | Int. | UK/US Chest (") | Height (cm) | Weight (kg) | Arm (cm) | Best For |
|---|---|---|---|---|---|---|
| 46 | S | 36"–37" | 165–175 | 68–82 | 63 | Slim build, true UK 36 |
| 48 | M | 38"–39" | 170–180 | 73–87 | 64 | Standard UK 38 |
| 50 | L | 40"–41" | 177–187 | 78–92 | 65 | Standard UK 40; size up from 48 if layering over suit |
| 52 | XL | 42"–43" | 183–193 | 85–99 | 66 | Standard UK 42 |
| 54 | XXL | 44"–45" | 185–195 | 92–105 | 67 | Generous fit or heavy layering |
| 56 | XXXL | 46"–47" | 188–198 | 93–107 | 67 | Relaxed fit for larger frames |
Fit Philosophy
UBR follows Scandinavian tailoring principles—slim, flexible silhouette engineered specifically to layer over blazers and business shirts (except shorter bomber-style models). The Regulator™ 4-way stretch fabric provides flexibility without compromising structure, allowing natural movement while maintaining professional lines.
6 | UBR-Specific Care Notes
For universal care rules (washing temperature, detergent types, storage), see our Master Care Guide. Below are material-specific instructions unique to UBR's technical fabrics.
The Golden Rules for UBR
❌ NEVER:
- Use fabric softener, bleach, or harsh detergents (damages membrane pores and DWR coating)
- Dry clean (solvents degrade technical fabrics and membrane bonding)
- Iron the jacket directly (heat damages membrane; steamer acceptable for wrinkles)
- Use powder detergent (doesn't rinse fully from membrane, clogs breathability pores)
✅ ALWAYS:
- Close all zippers and magnetic closures before washing (prevents snagging and stress)
- Wash at 30°C on gentle cycle using technical wash (Nikwax Tech Wash, Grangers Performance Wash)
- Tumble dry on low heat to reactivate DWR coating
- For down models: add 2-3 clean tennis balls to dryer to restore loft
Regulator™ Membrane Care (All Waterproof Jackets)
Wash frequency: Every 10-15 wears to maintain breathability. Dirt, body oils, and sweat clog membrane pores, reducing breathability and making jacket feel "clammy" inside.
Washing protocol:
- Close all closures, turn inside-out
- Use liquid technical wash only (never powder)
- Gentle cycle, 30°C maximum temperature
- Extra rinse cycle recommended (ensures complete detergent removal)
- Tumble dry low heat (20-30 minutes)—this reactivates DWR coating
DWR Maintenance for Regulator™:
If water stops beading on outer surface and fabric begins "wetting out" (becoming saturated), the DWR needs reactivation or replacement:
- First attempt: Wash jacket, then tumble dry on low—heat often reactivates dormant DWR
- If still wetting out: Apply spray-on DWR (Nikwax TX.Direct Spray-On), then heat-activate with dryer or iron (through towel)
- Prevention: Re-proof annually even if water-beading seems adequate
Why this matters: The Regulator™ membrane's 20,000mm waterproof rating depends on DWR preventing outer fabric saturation. When DWR fails, the membrane still works but performance feels compromised because the outer layer becomes heavy and wet.
White Heat™ Down Care (Titan, Sonic)
Wash frequency: Sparingly—1-2 times per season maximum unless visibly soiled. Down retains natural oils that aid loft; excessive washing strips these.
Washing protocol:
- Use down-specific technical wash (Nikwax Down Wash Direct, Grangers Down Wash)
- Gentle cycle, 30°C, extra rinse cycle
- Critical step: Tumble dry on LOW heat with 2-3 clean tennis balls
- Down must be COMPLETELY dry before storage—takes 2-3 full dryer cycles
Why tennis balls matter:
They break apart down clusters during drying, restoring loft and preventing permanent clumping. Without this step, down loses 30-50% of insulation performance permanently.
Storage: Never compress down jackets long-term. Hang on wide hanger or store loosely folded in breathable cotton bag. Compression damages down structure permanently.
PrimaLoft® Synthetic Insulation Care (Regulator, Redox, Bolt)
More wash-tolerant than down. Can withstand more frequent washing without performance degradation.
Washing protocol:
- Standard technical wash at 30°C
- Can hang dry or tumble low (tumble recommended to maintain loft and reactivate DWR)
- PrimaLoft® retains approximately 98% of insulation properties when wet (major advantage over down in UK conditions)
Automagnetix™ Closure System
The magnetic closures require minimal maintenance:
- Wipe closure area with damp cloth periodically (removes grit that can interfere with magnetic alignment)
- If magnets feel weak or misaligned, contact OD's for warranty evaluation
- Never force closures—magnets should engage smoothly
When to Re-Proof DWR
Signs DWR needs attention:
- Water no longer beads on outer surface (soaks into fabric instead of rolling off)
- Fabric "wets out"—outer layer becomes saturated, feels heavy in rain
- Jacket takes longer to dry after rain exposure
- Surface feels "sticky" or attracts dust/lint
Re-proofing process:
- Wash jacket thoroughly (removes dirt that prevents DWR bonding)
- While still damp, apply spray-on DWR evenly (Nikwax TX.Direct Spray-On)
- Wipe off excess with damp cloth
- Heat-activate: tumble dry low heat 20 minutes OR iron on low through towel
- Allow to cure 24 hours before testing water-beading
7 | Sustainability & Authenticity
UBR's Sustainability Strategy
UBR's sustainability strategy is rooted in the Scandinavian principle of "buy less, buy better"—creating highly durable, timeless products engineered for decade-long use rather than seasonal replacement.
Core Principles:
Longevity as Primary Sustainability
The most significant environmental contribution is product lifespan. UBR jackets are engineered for 10+ years of regular use. One jacket worn 1,000+ times has dramatically lower environmental impact than 10 jackets worn 100 times each.
Ethical Sourcing
- All down fill meets Responsible Down Standard (RDS), verified through supply chain audits
- Select fabrics are sourced from bluesign® system partners, indicating responsible production with minimized environmental and human health impacts
PFC-Free Chemistry
UBR uses environmentally friendly, PFC-free (perfluorochemicals) water-repellent treatments. PFCs are persistent environmental pollutants that accumulate in ecosystems; eliminating them reduces long-term environmental harm without compromising waterproofing performance.
Seasonless Design
UBR avoids trend-driven seasonal collections, focusing instead on refined core models with timeless aesthetics. This reduces waste from outdated inventory and encourages long-term ownership rather than trend-cycle replacement.
Repairability
Construction is designed for professional repair rather than replacement. Hardware can be replaced, membranes can be re-proofed, and garments can be serviced.
OD's Authenticity Guarantee
- OD's is an authorised UK UBR retailer
- 100% genuine, warranty-backed UBR products sourced directly from the brand
- Every jacket carries full manufacturer warranty coverage and authenticity guarantee
- We facilitate all warranty claims, repair coordination, and product support directly
- This does not affect your statutory rights under UK consumer law
Warranty Coverage
All UBR products purchased through authorised retailers (including OD's) carry manufacturer warranty against manufacturing defects. We handle the entire warranty process on your behalf—contact OD's first with any concerns.
8 | FAQs — UBR-Specific Intelligence
For universal sizing, care, and store policy FAQs, see our Master FAQ Guide. Below are brand-specific questions about UBR.
Are UBR jackets fully waterproof?
Yes—all models featuring the Regulator™ membrane carry a 20,000mm waterproof rating, providing complete storm protection. This exceeds the 10,000mm threshold for "waterproof" classification and matches high-end technical mountaineering gear. Models without Regulator™ (some lighter down jackets) are water-resistant but not fully waterproof.
Down vs. PrimaLoft®—which insulation should I choose for UK weather?
White Heat™ down (Titan, Sonic) offers the best warmth-to-weight ratio and compressibility, ideal for extreme cold, dry conditions, and travel where packability matters. However, down loses insulation when wet.
PrimaLoft® synthetic (Regulator, Redox, Bolt) retains approximately 98% of warmth even when saturated, dries faster, and requires less careful maintenance. For typical UK conditions (frequent rain, damp cold), PrimaLoft® models are often more practical.
Can I wear UBR parkas over a suit jacket?
Yes—the Regulator, Titan, and Redox parkas are specifically engineered to fit comfortably over blazers and suit jackets without bulk or restriction. We recommend sizing up one size from your usual fit if you regularly layer over tailoring. The 4-way stretch fabric accommodates this layering while maintaining clean lines.
How heavy are UBR jackets? Will they feel bulky?
UBR jackets are exceptionally light for their performance level. Weights range from approximately 280g (Sonic ultralight down) to 1,100g (Titan full-length insulated parka). For comparison, a Titan Parka weighs 30-40% less than comparable Canada Goose expedition parkas while providing similar warmth.
How do I wash my UBR jacket without damaging it?
Close all zippers and magnetic closures. Wash inside-out at 30°C gentle cycle using liquid technical wash (Nikwax, Grangers)—never fabric softener or powder detergent. Tumble dry on low heat with tennis balls (for down models) to reactivate DWR coating and restore loft. Never dry-clean or iron directly.
What's the best UBR model for UK daily commute?
Regulator Parka (£695)—fully waterproof Regulator™ membrane, PrimaLoft® synthetic insulation that performs in damp conditions, tailored to wear over business attire, and equipped with Automagnetix™ magnetic closure for gloved-hand ease. It's the definitive one-jacket solution for British weather: handles rain, wind, and 0-10°C temperatures while looking professional enough for client meetings.
Do UBR jackets go on sale? When's the best time to buy?
UBR follows a seasonless model with minimal discounting. The brand's philosophy emphasizes value through longevity rather than promotional pricing. Occasional end-of-line reductions may occur when new model iterations are introduced, but significant seasonal sales are rare. Best approach: buy when you need it rather than waiting for sales that may not materialize.
How does UBR sizing compare to Canada Goose?
UBR fits more tailored than Canada Goose. Canada Goose is cut for extreme layering (parkas designed to wear over multiple thick layers). UBR is designed for business professionals—tailored to wear over suits. If you wear Medium in Canada Goose, you may be size 50 (L) in UBR, or size 48 (M) if not layering over blazers.
9 | Why OD's × UBR — Your Norwegian Technical Authority
OD's Designer Clothing curates UBR for clients who value intelligent engineering, discreet luxury, and garments built to outlast trends—professionals who understand that the best outerwear performs quietly rather than announces loudly.
What OD's Provides:
- Authorised UK Retailer — 100% genuine, warranty-backed UBR products sourced directly from the brand through authorized distribution. We facilitate all warranty claims and product support.
- Expert Fit Guidance — Our team understands UBR's tailored fit system intimately. We provide precise sizing guidance based on your specific build, intended use, and layering preferences
- Performance Curation — We don't just stock UBR—we understand the technology and translate it into real-world use cases
- Technical Aftercare Support — We provide expert guidance on maintaining technical performance over years
- Warranty Facilitation — All warranty claims on UBR products purchased from OD's are handled directly through us rather than requiring you to navigate international customer service
The OD's Difference
This isn't transactional retail—it's technical expertise applied to your specific needs. UBR represents the pinnacle of Norwegian engineering; OD's represents the UK authority capable of matching that standard with expert guidance, aftercare knowledge, and genuine service.
Competitive Context: UBR sits between Arc'teryx Veilance (performance minimalism with outdoor DNA) and Canada Goose (heritage warmth with luxury positioning). UBR combines Veilance's technical credibility and clean aesthetic with the tailored refinement and professional wearability that Canada Goose targets but achieves through heritage and logo rather than engineering.
When you choose UBR from OD's, you're choosing competence at every level—from the jacket's engineering to the expertise supporting your ownership experience.