Diadora has been a leading sports brand in Italy since the 1950s, but the brand really took off in the 1970s, when a deal with Bjorn Borg and its adoption by English football fans saw it become one of Europe’s top athleisure brands – and the latest Diadora Heritage range draws upon these past collections and brings them bang up to date.
The new Diadora mens’ clothing collection includes technical pieces, such as running jackets, track pants, vests, shorts and base layers, alongside sweatshirts and hoodies featuring the classic logo in bold across the chest.
But the Diadora Heritage men’s range of trainers is where the latest collection really comes to life, offering a sophisticated remodelling of the footwear that made history in the seventies, eighties and nineties.
If it’s a retro running shoe you’re after, try the Trident or the Equipe, both of which are offered in a mix of materials and colourways – the Equipe Ita in navy suede and nylon are our personal favourites.
But if you want to really make a statement in a pair of truly classic Diadora shoes, it has to be the B. Elite, based on the iconic Borg Elite tennis shoe of the 70s.
OD’s Designer Clothing is an official Diadora UK stockist, check out the full range here and buy online with us.
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