Since its humble beginnings in 1924 - making luxury tailored suits for gentlemen - HUGO BOSS has come a very long way. Almost a century later, the brand is not only renowned for its formal refined attire, but also for its casual ready-to-wear day-to-day clothing. Six successful new lines have been added to the brand over the years, including, the increasingly popular BOSS Athleisure Collection.
Think of a hybrid between athletic sportswear and leisure-luxe and you’re on the right track. It’s fair to say, athleisure is one of the biggest fashion trends of late and HUGO BOSS have taken it to a whole new level. The BOSS Athleisure Collection is designed with both extreme comfort and practicality in mind. Casual pieces are crafted from technical fabrics and fashionable prints are contrasted with bold colour blocks, thus creating that desirable sports-luxe style. Expect understated designs, a sporty approach, and the type of quality only found with premium brands.
BOSS Athleisure: Is It Time to Get Active or Time to Relax?
In the words of HUGO BOSS themselves, BOSS Athleisure is about “being impeccably dressed for all occasions”. Yes, we admit, it’s a popular collection with sports players – particularly golfers – but that doesn’t mean you have to be always on the fairway or hitting up the gym to wear it. BOSS Athleisure is perfect for day-to-day wear, travelling, relaxing at home, or even meeting some pals in the city centre. Designs are smart-casual and dynamic. They make a fashion statement and they are suitable for both an active gym session or a relaxed quiet weekend at home.
Here at OD’s, we absolutely love the sports-luxe athleisure trend. What could be better than stylish high-end clothing that is designed with maximum comfort at its core? Not much. Which is why, as part of our designer a-z department, you will find an extensive BOSS Athleisure Collection. This collection includes all the sporty classics – from shorts, hoodies and t-shirts to joggers, tracksuits and trainers – and pieces that are perfect for creating a smart-casj look, including shirts, polo shirts, jeans, jackets & coats. It also features a range of stylish accessories – such as caps & hats, backpacks, crossbody bags and holdalls – and summery sandals and flip-flops that are perfect for your hols.
Styles are available online and in-store, with free next day delivery. So why not browse through the full collection by BOSS Athleisure today and start taking advantage of this comfy sports-luxe trend.