HUGO BOSS is one of those legendary brands that everybody knows and loves. Initially founded in 1924, by Mr H. Boss himself, it is a brand that started small – making suits, raincoats and overalls for professional men in Germany – and despite its controversial links with the Nazis, it has come a very long way. BOSS’ grandchildren took over the reigns in the 1950s and, since then, generation after generation have continued with the family business, seemingly creating a successful empire from nothing and reaching icon status. Various new lines have been added to the brand over the years and, as a result, HUGO BOSS is no longer just renowned for its work uniforms and formal suits. It now offers a complete wardrobe for a fast-paced modern lifestyle, including casual ready-to-wear clothing, relaxed athleisure pieces, and trendy designs to suit men of all shapes and stature.
But the question is: do you know the difference between each HUGO BOSS line or wearing occasion? 2018 saw the introduction of BOSS Business, BOSS Athleisure and BOSS Casual (formerly known as BOSS Black, Green, and Orange) and, unless you’re a full-blown fashion aficionado, we’re guessing the answer is no. This is the type of thing we pride ourselves on knowing at OD’s and, as such, we thought we’d make things easy. Here we put each wearing occasion under the magnifying glass, picking out their unique characteristics and highlighting some of our favourite styles from each.
A Guide to HUGO BOSS Wearing Occasions
Quite simply, BOSS Business is the brand’s heritage. It is the wearing occasion they are best known for, globally renowned in fact, and it includes a range of smart suits and formal workwear attire. This is a collection designed with the modern working man in mind; young professionals, who need their wardrobe to work as hard as they do. Expect classic formal silhouettes that are tailored to perfection and crafted from the finest quality materials. Clothes that are refined and sophisticated, with just the right level of contemporary trend. If you’re looking to create an impressive first impression, perhaps at a job interview or business meeting, BOSS Business is the wearing occasion for you.
Here at OD’s, we believe that BOSS Business can be worn one of two ways – either smart-casual or smart-smart. For example, there are occasions when a man needs to look slick and dapper, but not overly formal and – for those occasions – we recommend styling the Mens BOSS Business Pleins Polo Shirt with the Mens BOSS Business Cento Jacket and a pair of dark-wash jeans. Alternatively, if you’re a powerhouse professional who needs to look seriously on-point, you can’t go wrong with a crisp suit, a Mens BOSS Business Shirt and the Mens BOSS Carmon Shoes. Dial it up or tone it down, dependent upon the scenario, and get ready to take on the business world in style.
Athleisure or “sports-luxe” is one of the biggest fashion trends of late and, it’s fair to say, HUGO BOSS has taken it to a whole new level with the BOSS Athleisure Wearing Occasion. This particular sub-brand is all about being impeccably dressed, even on the laziest of days. Think of clothes that are designed with extreme comfort and practicality in mind, but are still effortlessly stylish. Designs that are understated and sporty, yet with a high-end fashionable touch. BOSS Athleisure is perfect for casual day-to-day wear and it can be thrown on for everything from active sessions at the gym, to long days of travelling and relaxed weekends at home.
Take for example the Mens BOSS Athleisure Sarrotech Track Jacket and BOSS Athleisure Harotech Track Pants. Boasting a classic tracksuit silhouette and subtle brand detailing throughout, this is the type of outfit that will provide maximum comfort and style when most needed. Simply team it with a BOSS Athleisure T-Shirt and a pair of statement trainers to complete the high-end athleisure look.
Sitting directly in the middle of BOSS Business and BOSS Athleisure is the compromise, BOSS Casual; a range of contemporary clothing, perfect for when you want to look casual yet incredibly on-trend. This is the off-duty wearing occasion that will take you seamlessly from drinks with the work friends to a weekend in the city with bae. Expect a range of subtle understated tones that are detailed with bold and eye-catching prints, t-shirts and sweaters that have sleek lines and a modern fit, and styles that are cut from the highest-quality fabrics and finished with an exquisite attention to detail.
For AW18, we’re particularly loving the Mens Boss Casual Akanice Knitwear. This two-tone woven design comes in dark blue and white, with a small metal logo tag to the left hemline, and its features are designed to ensure all-day comfort. It is understated yet high-end and, when styled with the Mens BOSS Casual Zince Jacket and the Mens BOSS Casual Delaware BC-P Jeans, it will create a smart hipster-ish look and is guaranteed to turn heads as you walk down the city street.
Other BOSS Wearing Occasions
In a day-and-age where inclusivity is more important than ever, designer labels have to cover all the bases, and nobody does “inclusive” better than HUGO BOSS. Perhaps you’re big boned with a muscular build? Or 7ft tall with legs as long as a runway? It doesn’t matter, as thanks to the BOSS Big & Tall Wearing Occasion, you too can get a piece of the HUGO BOSS action – with clothes that are stylish, luxurious and perfectly proportioned. Other wearing occasions, currently available at OD’s, include BOSS Body & Swimwear, BOSS Footwear, and BOSS for Kids. Whoever you are and whatever you fashion preferences or needs, we guarantee, this is a brand that has something for you.
Shop HUGO BOSS Today
HUGO BOSS is a long-standing and globally renowned brand, with almost a century of experience in the world of fashion – and, it’s fair to say, this experience shows in the quality and design of their impeccable clothing. Each of the BOSS Wearing Occasions detailed above are currently up for grabs, online and in-store, as part of our designer label department. So why not take a look at each, see which styles catch your eye, and start to create a wardrobe that is suitable for every possible modern-day occasion and every possible eventuality.
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