We don’t like to brag too much; however, this week, we managed to bag a highly prestigious national award for our children’s designer store and we’re incredibly proud of what we have achieved. OD’s has been named the Kidswear Independent Retailer of the Year at the Drapers Independent Awards 2018 and we’re going to tell everyone who cares to listen. Our team have worked tirelessly over the last year, investing precious time and effort into our brand, the launch of our new website and the success of our kidswear store. The fact that we were nominated for this award was a great honour in itself, but to actually win it… that is the absolute cherry on the cake!


Drapers Independent Awards 2018


The Drapers Independent Awards is an esteemed annual event, attracting the very best in the fashion retail industry, and this year it was held at The Brewery in London. Outstanding independent retailers, designer brands and key suppliers from up and down the country came together in one place to celebrate their success and we felt incredibly privileged to be a part of the crowd.


New for 2018, the Kidswear Independent of the Year Award is aimed at celebrating a retailer with a strong edit of children’s designer brands and judges were looking for evidence of a complimentary online and in-store environment, a strong business strategy and exceptional customer service. Of course, this is a national award intended to recognise the very best in the industry and the competition was incredibly fierce. To walk away a winner is an absolute testament to our passion and commitment and proof that our continuous hard work over has paid off.


So How Did it All Begin?


OD’s Designer Clothing was originally founded in 1992 and, it’s fair to say, we hit the ground running with a fantastic range of designer clothing for men and women. The business went from strength to strength and, soon enough, the demand for a children’s designer clothing department became apparent. Several junior clothing lines were first introduced to our store in 2010 and then, in 2016, we decided to expand further – purchasing four terraced houses across the road and converting them into a modern stand-alone shop, dedicated solely to children’s designer fashion.


Our kidswear designer store is now one of the largest in the UK and – despite fierce, nearby competition – we have consistently managed to thrive in an already crowded market. We have employed several new members of staff, we offer an incredible range of children’s designer brands and “mini-me” styles, and we have recently branched out to include sizes for children aged 0-4. However, crucially, our target customers have remained the same; they are the same people who walked through our doors way back in 1992 and have continued to stay loyal to us ever since.


Thank You for Your Support


2018 has been a fantastic year for us here at OD’s; not only have we improved our online presence and significantly strengthened our brand, but our stores have continued to grow and we are incredibly proud to be given this prestigious award. Yes, we’re ambitious and hardworking, but customers are always at the heart of everything we do. They are ultimately the key to our success and we’d like to say thank you, once again, for all of their continued support. Join us in celebrating this massive achievement and why not head over to our award-winning kidswear designer department today? We must be doing something right, after all, and it’s definitely worth a look…