If you’re not already familiar with Moose Knuckles, it’s time to join the #MooseTribe and add a touch of this premium brand to your casual weekend collection. Moose Knuckles has been protecting Canadians from the bitter cold since 1921; yet, it made its first UK appearance in 2007 and has quietly risen to fame ever since – offering collection after collection of signature tech-savvy waterproof coats. There’s no denying that winter outerwear is their area of expertise and, over the last decade, they have built their expert knowledge and gritty urban style into every single jacket they have made. However, recent years has also seen the introduction of everyday wardrobe staples – including t-shirts, sweaters and accessories – and the brand has become renowned for both its wild irreverent attitude and advertising campaigns that are giggle-worthy and riddled with innuendo.

AW18 has been no exception. This season, Moose Knuckles have decided to promote their new collection with a horror-themed advertising campaign, entitled the “Shady Maple Motel”. This campaign comes complete with a short horror film, which tells the tale of a doughnut-chain heiress and her friends as they check into a suspicious motel in Toronto. Yes, we agree, it sounds totally bonkers – but it certainly catches your attention and it is a fantastic way to showcase this year’s range of winter coats, jackets and clothing. Moose Knuckles is by no means a shy brand and it has set itself apart from other luxury outerwear labels. Here we take a look at some of the top picks from this season’s collection and, hopefully, recruit some new followers for the #MooseTribe.

Moose Knuckle Men

If you’re going to add Moose Knuckles to your everyday wardrobe, you may as well go all out and completely embrace it’s wild and ballsy nature. This is the type of designer label that stands out from the crowd and we absolutely love the way it combines the finest luxury materials and expert tailoring with eye-catching and unique playful designs. Take for example the Mens Moose Knuckles Munster Sweatshirt. This long-sleeved jumper is one of our favourite pieces from this season’s collection; a practical day-to-day essential, built with all-day comfort in mind and detailed with the brand’s iconic mascot – the Moose Munster. It can be easily styled with a pair of skinny jeans and trainers and it is guaranteed to turn a few heads as you walk down the city street.

We’re also a massive fan of the Mens Moose Knuckles London Flag T-Shirt, currently up for grabs in both a crisp white and a classic black colourway. This short-sleeved tee is a celebration of one of the brand’s favourite places in the world, printed with a union jack to the front and detailed with the word “London” to the reverse of the design. Subtle branding gives it that distinctive designer touch, it offers the perfect balance of everyday comfort and high-end style, and it works well with either the Mens Moose Knuckles Comeau Bomber or the Mens Moose Knuckles North Arm Hoody.

Moose Knuckle Women

For AW18, the Moose Knuckles Womens Range focuses on what they do best; that is, luxurious coats and bomber style jackets. These jackets artfully fuse the brand’s Canadian know-how with a slick urban sense of style and, with the days rapidly cooling and a bitterness in the night air, they are exactly what you need to stay warm and comfortable throughout the autumn-winter season.

Here at OD’s, our absolute favourite design has to be the Womens Moose Knuckles Yorkdale Bomber. Hip-length, water-repellent, and filled with luxurious duck down – it is a testament to the brand’s long-standing expertise and guaranteed to keep you warm and dry in the harshest of conditions. Yet it is also incredibly stylish too. Up for grabs in this classic black colourway, it is detailed with plush red fur and finished with a gold-plated logo for that distinctive designer touch. Simply style with a figure-hugging jumper dress and a pair of high-top boots and, trust us, you’ll be ready for wild days out in the city! We’re also currently loving the Womens Moose Knuckles 3Q Jacket. Boasting a trendy slim fit design and a contrasting black and white colourway, this is the type of winter coat that will make you stand out from the crowd, whilst also keeping you warm and dry on the coldest of days. Zip it up, pull up the hood, and enjoy cosy fur-trimmed heaven.

Join the #MooseTribe Today

Moose Knuckles is one of those heritage brands that has earnt its place in the world of luxury outerwear and, thanks to its free spirit, exquisite attention to detail, and playful style, it has been noted by some of the best luxury retailers across the world. Maybe you’re already familiar with Moose Knuckles, maybe it’s the first time you’ve ever heard of it; either way, we want you to join the #MooseTribe! Go wild, browse through our full online Moose Knuckles Collection today and add a touch of this tongue-in-cheek designer label to your everyday wardrobe. And when it’s time to don your new clothes, remember to take a snap and get it online with #MooseTribe #odsdesignerclothing.